Gaps : Investigación-Innovación-Industria

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Con la velocidad que han avanzado la ciencia, la tecnología y la investigación militar en el último siglo, podríamos pensar que el ser humano puede inventarlo casi todo. Después de saber esto y regocijarnos en nuestra incomparable capacidad y destreza la segunda pregunta sería: Para qué?

Desde el año 2006 cuando comenzamos a trabajar con el taller de prototipos de Seat en España, para desarrollar material de e-learning sobre coches que aun no salían al mercado, comentábamos con los ingenieros sobre las prestaciones de los coches y muchas nos veces sobre ella no encontrábamos una utilidad real para el usuario. Un coche que puede alcanzar una velocidad de 320 km/h prácticamente nunca puede hacerlo, ya que la regulación de muchos países lo prohíbe. Sobra decir que las risas hacían eco en las instalaciones.

Como esto nos encontramos muchos casos en talleres de diseño, empresas de ingeniería,centros tecnológicos y programas de innovación.

Pasados los años y atendiendo otros proyectos de investigación, ya no tan vinculados al entretenimiento y la cultura como a la exploración de nuevos productos y mercados, comenzamos a tener contacto con mas ingenieros, químicos, programadores, diseñadores industriales, y otros profesionales del backstage de la industria, así como con centros de innovación, investigación y testeo de prototipos. Teniendo la misma conversación mil veces hemos llegado a la conclusión que la invención es una pulsión humana.

Preguntarse hasta solucionar algo es una necesidad del hombre. Otra cosa es lograr que esa solución sea la respuesta a un problema real, sirva para algo o llegue a ser producible industrialmente para posteriormente ser socializada.

Es claro que muchos factores influyen en este proceso: económicos, políticos, el coste que implican los procesos de investigación para las empresas, la tradición de inversión en innovación (donde curiosamente la industria militar es la que mas avanza cada día) y las regulaciones internacionales para nuevas patentes, que dificultan la proyección rentable de muchos artículos.

El puente entre la investigación, la Innovación y la industria, se transita a pesar de no ser aún solido o estar estructurado. Los cimientos científicos y de ingeniería existen, los vínculos con el diseño se están construyendo pero irónicamente, aún falta la conexión con los usuarios finales y el mercado, que determinarán si esos costosos prototipos, producto del  esfuerzo de mucha gente, llegarán a tocar la vida diaria de las personas.

Investigar para inventar o investigar para solucionar necesidades?

The Music Biz : Burgers vs Gourmet food

Consumption in the music biz has created massive fast food for hungry fans, Bands that look good on stage and in the pictures and repeat beats for a year or two. We are still open for solid projects able to hold themselves creatively and in a couple of years when world music is not interesting to anybody can come along with fresh gourmet food for starving audiences.

Almost one year of planning, negotiation, confirmations, revisions and last-minute changes were necessary to complete the participation or retroVisor (a Colombia world music band) in Wassermusik 2010.
Wassermusik is a festival created in 2008 by the Haus der Kulturen der Welt in Berlin that features music, film, lectures and other artistic expressions around the topic of water. It can be related to the oceans, rivers or life surrounding water landmarks of the planet. The HKW is  a place for international contemporary arts and a forum for current developments and discourse. We have perceived it as an ideal location where contemporary culture can be seen but also be experienced, and music bands may have a place to spread their word and creativity.
Our link with HKW started one year ago at the MMVV a live music market held on Vic, a small town near Barcelona where we use to attend to keep up to date in the local  music business.  There we meet Detlef, who with a very sharp idea about the type of projects he wanted in his festival program talk o us in a friendly and open way, just the way we like it and it looked like the kind of project Algo Bueno loves to be involved with.
By then, our music projects were going slow since the local music circuit seemed to be reduced to a few music halls around Barcelona, that payed very little, based on entrance sales, not very motivating creatively, economically or ¨communicationally¨ speaking.  No interesting musical projects or bands showed in the horizon, all bands and singers were looking, sounding and performing like something we had  seen before a thousand times.
Music had become a little bit of a world of templates were stylish formulas blind the creative minds in search of success. We still wanted to give music a try, but the local music market was not helping.
So again we looked into our friends. retroVisor is a musical project that started exploring dialogs between the colombian traditional music and electronic sounds in a way that seemed very committed to environmental and social issues around he world. One of my best friends from the arts school was involved creating the visuals for the band and exploring a new career in music, so it was the time to be there and lend a hand. In 2008 we signed our first contract with the band to help them promote their work in Spain and Europe, with the purpose to experience the way live and digital music revolution would change the world of communications and culture.
Last year, during a show in Amsterdam , we discovered that the band had signed another contract with a manager in Switzerland. It was surprising since we had not been notified by anyone, but as we were talking friends business here, we had no problem sharing projects and  supporting the band our research of the music biz was intact and growing. It seems none needs anybody in this business since digital distribution have made things easy for the bands to be connected to venues, audiences and fans. Artists can auto edit, manage their shows, sell their music, get live show contracts and get involved in other projects to promote themselves anywhere in the world.
But, is there enough  time and mind to create, be excellent, sell, negotiate, blog, reach the fans, make the biz, and still be committed to ideas or some substance?
We have now discovered why all bands look the same, sound the same and forget their commitments and identity, there is simply no time to do everything or team that can handle it. Either creativity, identity or promotion may fail when a small group of people have to multitask this way. Bands adopt ¨templates¨ to be able to get along with the amount of work they hold in their backs, for being authors, artists, managers, bloggers, look pretty and try to convince the world they are original and innovative. Few of what we have seen during the last 3 years have an essence and a creative proposal that may last long or hold strong with the demands of fans and media.

Few events and festivals care about what the band has to say. Many don´t even have side events like workshops, lectures or artists talks to let the fans get deeper into their artists worlds. The stage seems to be enough. The crisis around musical editions, CDs and DVDs leave just the band´s blog (when updated)  or MySpace profile with a few information about the band´s vision of the world and    the development of their image.
We are still open to projects able to hold themselves creatively and in a couple of years when world music is not interesting to anybody can come along with fresh gourmet food for starving audiences that attend solid festivals like Wassermusik in Berlin.
Consumption in the music biz has created massive fast food for hungry fans. Bands that look good on stage and in the pictures and repeat beats for a year or two. Like Burgers we are loving it, because it widens the space for corporate sponsorship and fast projects to reach huge audiences. But like burgers, we are also hating it because it diminishes the quality of pop music and pop culture around the planet.

artist talk at wassermusik 2010

Medical Media Production for the USA

medical interviews and expert panels video production in Barcelona.

Well we are now becoming specialists on Medical media production. For the last 3 year, individual interviews, expert panels and events have been produced for maple Leaf, WebMD and, this time a new company based in New York has required our services and we were happy to produce for them.

It all started the day we got trapped in Helsinki by the ash cloud from the volcano in Iceland. The first day we arrived we were contacted by Kate asking us for an estimate for a series of interviews to doctors attending a Hematology Congress in Barcelona in June and needed a production team with experience in developing the whole process (studio, equipment, crew, video , sound, set & decoration, catering, etc.

It took us about to week to enter exact details like lighting , camera movements, furniture on the set, timings, transportation, transfers, menu, etc to cover every single part of the production. It was going to be 1 hour interview and it had to be just perfect. So our team foun out crew, location and resources that will reproduce exactly the format projects in Knowledge normally does during their recordings around the world.

production day arrived and even though we had never worked together before, working with some time in advance and planning to the las detail was helpful. last mu¡inute changes always come up but if the rest of the production is under control they don’t really affect the schedule.

Doctors comfortably talked about hemathology for one our during a sunny Saturday morning 4 blocks away from the Barcelona beach. As soon as the taping was over we digitized a security copy and the same day Susan and Kate from New York, had their medical interviews ready to be postproduced at their headquarters.

A good lunch on a beachfront restaurant followed work.

Short Movies in your Pocket : A mobile phone video production workshop

Personal stories have become of more interest in the latest years. We have made our life public using social networks and letting the world we are all here. pictures, applications and opinions have made us participants of the collective now. But most of us would like to go one step further and try to express and share more stories, more opinions and more personal points of view about our daily life, the word we live and the places we don´t know. Social networks, smart phones, applications, online events, webvideo, online friendship and digital life have become our alternate home.

Videopolis 2010 is a traveling exhibition centered on personal urban stories and encourages people to tell and share what they like, wish and enjoy. We have developed several activities and programs that help people´s interaction become a reality. First experiencing other people´s life stories on the screen at festival screenings and public venues and then providing participants with tools to tell their own story making their own films.

Everyday we become more and more audiovisual and interactive, our daily life is full of images and interfaces and our brain as adopted it as a new language, a new way to communicate, express and even dream. So there is the language and there are the tools, in your pocket. Let´s tell stories.

Our first workshop was energetic developed in Helsinki with a very small but dynamic group of mobile phone users, who in just 2 sessions told us a lot a bout their life and interested through their own short film. participating of the AAVE festival held in Malmitalo.

Further Workshops have been programmed in Madrid, Barcelona, Geneve, Berlin, Milano, Rome, Paris, Amsterdam, Copenhagen, Stockholm and London during the year.

More activities, workshops and festivals to come where the movie industry should search for what the people is looking for.

Una nueva mirada, amplia y muy frugal

Proponemos ampliar la mirada de quienes como nosotros quieren atreverse con proyectos nuevos y exigentes.

A partir del 2009, en Algo Bueno Studio hemos buscado ampliar la mirada hacia nuestros clientes y proyectos abriendo la puerta a nuevos retos y colaboraciones.

Hablando mucho cada día nos hemos dado cuenta que la creatividad no ha de tener límite y que abordar nuevas experiencias y encargos nos plantea retos que hasta el momento han sido super nutritivos.

Nuestra primera experiencia nueva fue la concepción de páginas web ágiles y rápidas de producir para Sitges Royal Rooms y Secot para las cuales miembros del BTC colaboraron con creatividad y alegría. Abrimos la puerta a los eventos de broadbar, creamos la red de emprendedores online EBCN con base en nuestra colaboración con Barcelona Activa y nos lanzamos a crear Videopolis como muestra de video urbano viajero. El Postgrado de coolhunting ha terminado con éxito su primera edición y Amor Universal está apunto de florecer.

Al finalizar 2009 vino la concepción de la presencia en Forest Day 3 del Ministerio de Relaciones Exteriores de Colombia , un proyecto complejo desarrollado en tiempo record y producido desde su concepto hasta su montaje final y del cual se pueden ver detalles en nuestro wall. En Julio haremos la producción de una videoinstalación y un concierto en HKW en Berlin.

Un libro, una película, un programa radial o un megaevento…otra campaña, no lo sabemos. Creemos que hemos aprendido a verlo todo frugalmente y aprovechar nuestros recursos al máximo.

Proponemos ampliar la mirada de quienes como nosotros quieren atreverse con proyectos nuevos y exigentes. Siempre esperamos nuestro próximo reto con emoción y estamos abiertos a lo desconocido, nuevo y complejo, ojalá en colaboración con nuevos amigos o en red con diferentes paises.

Historias Urbanas Viajeras

traveling video festival featuring urban stories from cities around the globe.

Las historias que producen las ciudades reflejan los valores y formas de pensar de la cultura en la que se generan. Representan valores en constante cambio, que eventualmente conectan o se contradicen, en una época de cuestionamiento y constante revisión.

Videopolis recorre las ciudades a través de las historias de sus creadores y su manera de ver y vivir la cotidianidad, la política, el amor, las reivindicaciones, la sexualidad, la espiritualidad y las relaciones interpersonales.

La vida en cada ciudad, hace que sus narradores expongan temas y discursos que allí se hacen relevantes y vigentes, cuando en otras latitudes no se repara en ellos o constituyen un tema tabú y esa es la escencia de Videopolis, ver desde afuera temas que vivimos adentro.

Con un ánimo reflexivo e integrador, Videopolis ofrece formas de ver la vida que cada espectador toma e interpreta dese su propia realidad. En cada ciudad que visita, Videopolis recoge nuevas historias y puntos de vista que ayudan a nutrir este catálogo de experiencias e identidades que dialogarán en su siguiente parada con nuevos espectadores

En 2010, Videopolis presentará historias procedentes de Barcelona, Miami, México DF, Caracas, París, Londres, Girona, New York, Cali, Santa Cruz de Tenerife, Sabadell, Lima, Santiago, Buenos Aires, Amsterdam, Tampa y Medellin.

Incorporará en su recorrido nuevas narraciones procedentes de Helsinki, Berlín y Londres en el primer trimestre del año y está abierta a presentar e incl nuevas propuestas en ciudades Europeas y Americanas.

Videpolis es una muestra itinerante audiovisual, que presenta impresiones sobre la vida urbana en diferente ciudades alrededor del mundo a públicos en otras ciudades y latitudes. Videopolis establece diálogos entre personas y culturas, contrasta opiniones y fomenta la conversación sobre nuevos temas en cada ciudad que visita.

Barcelona se hace eje de Videopolis a partir de 2010 y desde allí viajará a diferentes ciudades de América y Europa, para establecer conexiones entre historias locales y foráneas a través de historias de vida en vídeo.

para mas informacion sobre videopolis puedes visitar

Videopolis 2010: Call for Latin American Short Film producers

Videopolis 2010 strats in helsinki, finland
Videopolis 2010 starts in helsinki, finland
Algo Bueno Management Cultura Barcelona en asocio con la Fundación Artehoy Bogotá convocan a realizadores Latinoamericanos y Latinoamericanos residentes en USA para participar de la muestra audiovisual que presentará el próximo mes de Abril del 2010 en Maimitalo Helsinki.

Esta muestra se encuentra enmarcada en el propósito de ambas organizaciones en dar visibilidad a la nueva produccion simbólica del los paises de Latinoamérica y las comunidades Hispana en Estados Unidos. Con esta primera presentación Videopolis 2010 abre las oportunidad de escenarios y festivales Europeos para presentar producciones que normalmente no llegan a estas programaciones.

Videopolis Nació en el año 2003, cuando la Fundación Artehoy en Bogotá gneró Videopolis I y II como encargo para el Museo de Arte Moderno. En el año 2005 el Museo abandonó la iniciativa y el proyecto se detuvo por falta de fondos. Cinco años después Videopolis abre de nuevo sus ojos ahora en el antiguo continente creando vínculos y canales de intercambio con nuevo públicos.

Creemos firmemente en el nuevo cine Hispanoamericano y en la relevancia de la presencia Latinoamérica como comunidad pujante y prometedora, en Europa y Estados Unidos.

La convocatoria de Videopolis está abierta a las siguientes categorías:

Video Experimental
Videoclips musicales

Los participantes deben enviar ficha técnica, ficha artística y 3 fotofijas e indicar link a website, youtube, vimeo, etc, o ftp.

Copias en baja resolución también pueden ser enviadas vía yousendit a

El envío de material final se solicitará solo a los seleccionados.

la fecha limite recepción de propuestas es Septiembre 30 y la lista de seleccionados se publicará posterior a una semana.

para mas informacion contactar a
Jorge Rodriguez Sandra Rengifo o Carmen Gil

Event Production for Canadian Medical Media in Barcelona

Algo Bueno produces one live event and coordinates a video recording studio for the PCR 09 Medical Convention

This year Euro PCR 2009 has been held in Barcelona from 19th-22nd May it is the official congress of the European Association of Percutaneous Cardiovascular Interventions (EAPCI). Canadian Media Broadcast Team from WebMD hired Algo Bueno to develop the Executive Production of a Stage Live Conference, filmed by 5 cameras and edited live in a postproduction room in the back of the stage.

The Live Show
3 Experts and a host would be in front of a 120 people audience to discuss about Timing of Inhibition of Platelet Aggregation at the America Room at the Zero Hotel.


The Small Studio
At the same time starting on may 19 a small studio for interviews was set at the AC Hotel to record individual interviews with other scientists for the regular program of WebMD´s website a total of 12 interviews where recorded.

A team of 20 people ( 5 cameramen, 2 make up artists 2 producers, 4 assistants, 1 Stage manager, 1 sound technician, 2 lighting technicians and 3 stage grips) was coordinated by Algo Bueno to develop on time and perfect shape the requirements of our clients.


Our Recorded Production Services

A Selected Team of free-lance Professionals and Partner Studios work with us for:

We are experts in Planning, Casting, Location Scouting, Transportation, Insurance, Permits, Lodging and Hiring professional teams (technicians, grips, make up artists, models, hairdressers, etc.) We have produced Fashion, Product, Portrait and Event Photography for different industries. Professional in-house Photographers available.

Our team has successfully developed Pre-production, Production and Post-Production stages of Commercials, Documentaries, Spots and TV Specials. (Same preproduction services as for Photography) also dealing with different professionals including, Sound Engineers, Art Directors, Lighting Technicians, Studio and Equipment rental, Power sourcing and Transportation, etc.

Articles, Reviews and Press
About music, trends, movies, DVDs, fashion, design, books, contemporary arts, travel. cities and places. written in english spanish german, french and italian.

Our experience in film is limited to executive pre-production and exhibition and still photography, with connections at some key film events in Barcelona. Short film Producers and Art Directors collaborate with us.

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