The Music Biz : Burgers vs Gourmet food

Consumption in the music biz has created massive fast food for hungry fans, Bands that look good on stage and in the pictures and repeat beats for a year or two. We are still open for solid projects able to hold themselves creatively and in a couple of years when world music is not interesting to anybody can come along with fresh gourmet food for starving audiences.

Almost one year of planning, negotiation, confirmations, revisions and last-minute changes were necessary to complete the participation or retroVisor (a Colombia world music band) in Wassermusik 2010.
Wassermusik is a festival created in 2008 by the Haus der Kulturen der Welt in Berlin that features music, film, lectures and other artistic expressions around the topic of water. It can be related to the oceans, rivers or life surrounding water landmarks of the planet. The HKW is  a place for international contemporary arts and a forum for current developments and discourse. We have perceived it as an ideal location where contemporary culture can be seen but also be experienced, and music bands may have a place to spread their word and creativity.
Our link with HKW started one year ago at the MMVV a live music market held on Vic, a small town near Barcelona where we use to attend to keep up to date in the local  music business.  There we meet Detlef, who with a very sharp idea about the type of projects he wanted in his festival program talk o us in a friendly and open way, just the way we like it and it looked like the kind of project Algo Bueno loves to be involved with.
By then, our music projects were going slow since the local music circuit seemed to be reduced to a few music halls around Barcelona, that payed very little, based on entrance sales, not very motivating creatively, economically or ¨communicationally¨ speaking.  No interesting musical projects or bands showed in the horizon, all bands and singers were looking, sounding and performing like something we had  seen before a thousand times.
Music had become a little bit of a world of templates were stylish formulas blind the creative minds in search of success. We still wanted to give music a try, but the local music market was not helping.
So again we looked into our friends. retroVisor is a musical project that started exploring dialogs between the colombian traditional music and electronic sounds in a way that seemed very committed to environmental and social issues around he world. One of my best friends from the arts school was involved creating the visuals for the band and exploring a new career in music, so it was the time to be there and lend a hand. In 2008 we signed our first contract with the band to help them promote their work in Spain and Europe, with the purpose to experience the way live and digital music revolution would change the world of communications and culture.
Last year, during a show in Amsterdam , we discovered that the band had signed another contract with a manager in Switzerland. It was surprising since we had not been notified by anyone, but as we were talking friends business here, we had no problem sharing projects and  supporting the band our research of the music biz was intact and growing. It seems none needs anybody in this business since digital distribution have made things easy for the bands to be connected to venues, audiences and fans. Artists can auto edit, manage their shows, sell their music, get live show contracts and get involved in other projects to promote themselves anywhere in the world.
But, is there enough  time and mind to create, be excellent, sell, negotiate, blog, reach the fans, make the biz, and still be committed to ideas or some substance?
We have now discovered why all bands look the same, sound the same and forget their commitments and identity, there is simply no time to do everything or team that can handle it. Either creativity, identity or promotion may fail when a small group of people have to multitask this way. Bands adopt ¨templates¨ to be able to get along with the amount of work they hold in their backs, for being authors, artists, managers, bloggers, look pretty and try to convince the world they are original and innovative. Few of what we have seen during the last 3 years have an essence and a creative proposal that may last long or hold strong with the demands of fans and media.

Few events and festivals care about what the band has to say. Many don´t even have side events like workshops, lectures or artists talks to let the fans get deeper into their artists worlds. The stage seems to be enough. The crisis around musical editions, CDs and DVDs leave just the band´s blog (when updated)  or MySpace profile with a few information about the band´s vision of the world and    the development of their image.
We are still open to projects able to hold themselves creatively and in a couple of years when world music is not interesting to anybody can come along with fresh gourmet food for starving audiences that attend solid festivals like Wassermusik in Berlin.
Consumption in the music biz has created massive fast food for hungry fans. Bands that look good on stage and in the pictures and repeat beats for a year or two. Like Burgers we are loving it, because it widens the space for corporate sponsorship and fast projects to reach huge audiences. But like burgers, we are also hating it because it diminishes the quality of pop music and pop culture around the planet.

artist talk at wassermusik 2010

Una nueva mirada, amplia y muy frugal

Proponemos ampliar la mirada de quienes como nosotros quieren atreverse con proyectos nuevos y exigentes.

A partir del 2009, en Algo Bueno Studio hemos buscado ampliar la mirada hacia nuestros clientes y proyectos abriendo la puerta a nuevos retos y colaboraciones.

Hablando mucho cada día nos hemos dado cuenta que la creatividad no ha de tener límite y que abordar nuevas experiencias y encargos nos plantea retos que hasta el momento han sido super nutritivos.

Nuestra primera experiencia nueva fue la concepción de páginas web ágiles y rápidas de producir para Sitges Royal Rooms y Secot para las cuales miembros del BTC colaboraron con creatividad y alegría. Abrimos la puerta a los eventos de broadbar, creamos la red de emprendedores online EBCN con base en nuestra colaboración con Barcelona Activa y nos lanzamos a crear Videopolis como muestra de video urbano viajero. El Postgrado de coolhunting ha terminado con éxito su primera edición y Amor Universal está apunto de florecer.

Al finalizar 2009 vino la concepción de la presencia en Forest Day 3 del Ministerio de Relaciones Exteriores de Colombia , un proyecto complejo desarrollado en tiempo record y producido desde su concepto hasta su montaje final y del cual se pueden ver detalles en nuestro wall. En Julio haremos la producción de una videoinstalación y un concierto en HKW en Berlin.

Un libro, una película, un programa radial o un megaevento…otra campaña, no lo sabemos. Creemos que hemos aprendido a verlo todo frugalmente y aprovechar nuestros recursos al máximo.

Proponemos ampliar la mirada de quienes como nosotros quieren atreverse con proyectos nuevos y exigentes. Siempre esperamos nuestro próximo reto con emoción y estamos abiertos a lo desconocido, nuevo y complejo, ojalá en colaboración con nuevos amigos o en red con diferentes paises.

Retro Visor at Sugar Factory Amsterdam

550 people got together in Amsterdam´s Sugar factory to enjoy the new show retroVisor is offering this summer. The European tour this year inlcuded Brussels, Amsterdam, Zurich and barcelona. Hurray for the new latin Electronica!

¡ELECTROCUMBE! Live Nu Latin City Beatz
Retro VISOR (Colombia) + DJ Sonido del Principe / DJ mps PILOT / Dj Eduardo (Que Pasa!)
This is the summer of the Electro Cumbia, Colombias new dance music craze…ready to spread over the European Club scenes and festivals..Sugarfactory will be the first to host such an event with state of the art Electrocumbé with exciting visuals…
00:00 – 05:00 Entry: € 9.50

Line Up
Retro VISOR (Colombia)
DJ Sonido del Principe
DJ mps PILOT
DJ Eduardo (Que Pasa!)
Visuals by Carmen Electric
This is the summer of the Electro Cumbia, Colombias new dance music craze…ready to spread over the European Club scenes and festivals..Sugarfactory will be the first to host such an event with state of the art Electrocumbé with exiting visuals…

Veel Cumbia met Drum ‘n bass, dub step met salsa, Sonidera met Jungle, Latin eclectic, Electrocumbia etc etc. Visuals, Dj’s, soundscapes, live percu…
all the info about this event at http://www.sugarfactory.nl/page=site.agenda_article/id=1452

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Retrovisor eco-electronica joins our Talent Bank

retroVISOR is a musical project that blends rock, electronic rhythms, Latin beats and elements from Colombian music. One of the main interests is the support of Visuals that create an atmosphere, so the music is not only heard but also seen. http://www.algobueno.eu

The New Hot Band in Latinamerica joins our Talent Bank

A fantastic mixture between electronica, folk, native and pop will make us dance, think, sing and wander. highly recommended for your ipod. retroVISOR is a musical project that blends rock, electronic rhythms, Latin beats and elements from Colombian music. One of the main interests is the support of Visuals that create an atmosphere, so the music is not only heard but also seen as in live cinema.

Formed in Bogotá during 2004, retroVISOR is integrated by musicians and artists who have been working the fields of academic music, jazz, world music and Visual Arts.

Social and environmental consciousness, a reflection on the role of technology in our lives and the contrast between the old and the new are among the themes that inspire their work.

Their first work, Amazonas S.O.S., has was released in April 2007 as an independent self produced work. The single that names the Album Amazonas S.O.S reached the top 5 on independent radio stations, Gaitan has also been featured in Top Ten charts.

Rolling Stone Magazine, voted Amazonas S.O.S as one of the ten Colombian records of the year. retroVISOR received a nomination for the Shock Awards 2007 as Best New Alternative Artist. Booking and Toura are available from Algo Bueno Cultural Management