Welcome 2011

feliz año a todos, happy new year for everyone

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Welcome 2011, posted with vodpod

Ostpacket : Nostalgia Marketing

Lograr que productos del pasado se vendan en el presente y posiblemente en el futuro, es como la labor de resucitar a los muertos para que nunca nos abandonen, una dulce y rentable ilusión que ademas de perpetuar una cultura permite que sus simbologías no se asuman como invalidas o incorrectas, sino como maneras de vivir diferentes y momentos importantes de la historia.

Superar el pasado implica en un ejercicio de voluntad y comprensión muy fuerte y elaborado de los hechos que suceden en nuestra vida y del momento actual que vivimos. pocas veces nos detenemos a entender nuestra propia vida y generalmente actuamos instintiva y circunstancialmente. Sin embargo y de repente aparecen ante nosotros imágenes como esta, que nos revuelcan la existencia.

Un westpacket se referia a aquellos envíos que realizaban familiares y amigos desde Alemania occidental con ropa, regalos y cariño a sus vecinos del este. Ostpacket es ahora una tienda ubicada en Berlín en la cual los antiguos habitantes de la Alemania del Este pueden encontrar todos aquellos productos y memorabilia de una cultura que, tras la unión de las dos alemanias se ha ido diluyendo lentamente. Al recorrer la tienda uno puede ver claramente la estética socialista en los productos, libros, autores, objetos del hogar, música, ropa etc. y evocar otro tiempo y otros lugares. Todo respira un tiempo pasado y una manera de pensar que aunque quienes alli vivieran lo primero que hicieron fué huir de ello, hoy lo añoran y lo compran a precios desorbitados.

El concepto es interesante y poderoso apela a aquellos objetos, imágenes, olores, sonidos y sabores que detonan la emotividad de un grupo específico de personas y que se materializan en objetos concretos que han hecho parte de la niñez o del pasado del grupo objetivo en especifico y que representan vivencias auténticas. Esta misma fórmula opera con el retro y los revivals pero de manera diluida y claramente artificial.

Ospacket ha logrado transmitir un sensación de autenticidad, reproduciendo perfectamente los productos y ubicando objetos vintage dentro de la tienda.

La diferencia principal entre Ostpacket y formulas similares como los colmados latinos, mercados orientales o tiendas de productos extranjeros, radica en el hecho de que esa cultura se extingue, pero sobreviven personas que la experimentaron y que la añoran. Estos productos posibilitan un viaje en el tiempo y recuperar aquello que a los Alemanes orientales se les escapa de las manos; su anterior estilo de vida, su paisaje urbano y su vida cotidiana que aún perciben como auténtica y que hoy por hoy es totalmente diferente.

Lograr que productos del pasado se vendan en el presente y posiblemente en el futuro, es como la labor de resucitar a los muertos para que nunca nos abandonen, una dulce y rentable ilusión que ademas de perpetuar una cultura permite que sus simbologías no se asuman como invalidas o incorrectas, sino como maneras de vivir diferentes y momentos importantes de la historia.

El valor potente está en la emotividad, el recuerdo y el impulso afectivo;  a pesar de que se trata de productos de bajisima calidad, detonan nuestro afán por capturar el pasado, el tiempo perdido y todo aquello que no volverá jamás. cada país y cada comunidad tienen su cacaolat, su chocolatina jet, su maltin polar, miguelitos o en este caso su paquete del este.

Funciona es como un túnel del tiempo que trae al presente, a través de la compra, memorias, recuerdos y sobre todo objetos que detonan las emociones y un pasado que si no fue mejor hoy claramente ya no existe. El ícono del automóvil de Europa oriental con la  caja a cuestas atravesando la frontera hacia un nuevo futuro hoy recorre permanentemente las calles de Berlín como si nunca fuera a desaparecer.

Un confort, un placebo y finalmente una ¨realidad virtual¨ que  está en la añoranza de quienes vivieron esa transición y que al resto nos parece un exotismo mas de Berlín.

The Music Biz : Burgers vs Gourmet food

Consumption in the music biz has created massive fast food for hungry fans, Bands that look good on stage and in the pictures and repeat beats for a year or two. We are still open for solid projects able to hold themselves creatively and in a couple of years when world music is not interesting to anybody can come along with fresh gourmet food for starving audiences.

Almost one year of planning, negotiation, confirmations, revisions and last-minute changes were necessary to complete the participation or retroVisor (a Colombia world music band) in Wassermusik 2010.
Wassermusik is a festival created in 2008 by the Haus der Kulturen der Welt in Berlin that features music, film, lectures and other artistic expressions around the topic of water. It can be related to the oceans, rivers or life surrounding water landmarks of the planet. The HKW is  a place for international contemporary arts and a forum for current developments and discourse. We have perceived it as an ideal location where contemporary culture can be seen but also be experienced, and music bands may have a place to spread their word and creativity.
Our link with HKW started one year ago at the MMVV a live music market held on Vic, a small town near Barcelona where we use to attend to keep up to date in the local  music business.  There we meet Detlef, who with a very sharp idea about the type of projects he wanted in his festival program talk o us in a friendly and open way, just the way we like it and it looked like the kind of project Algo Bueno loves to be involved with.
By then, our music projects were going slow since the local music circuit seemed to be reduced to a few music halls around Barcelona, that payed very little, based on entrance sales, not very motivating creatively, economically or ¨communicationally¨ speaking.  No interesting musical projects or bands showed in the horizon, all bands and singers were looking, sounding and performing like something we had  seen before a thousand times.
Music had become a little bit of a world of templates were stylish formulas blind the creative minds in search of success. We still wanted to give music a try, but the local music market was not helping.
So again we looked into our friends. retroVisor is a musical project that started exploring dialogs between the colombian traditional music and electronic sounds in a way that seemed very committed to environmental and social issues around he world. One of my best friends from the arts school was involved creating the visuals for the band and exploring a new career in music, so it was the time to be there and lend a hand. In 2008 we signed our first contract with the band to help them promote their work in Spain and Europe, with the purpose to experience the way live and digital music revolution would change the world of communications and culture.
Last year, during a show in Amsterdam , we discovered that the band had signed another contract with a manager in Switzerland. It was surprising since we had not been notified by anyone, but as we were talking friends business here, we had no problem sharing projects and  supporting the band our research of the music biz was intact and growing. It seems none needs anybody in this business since digital distribution have made things easy for the bands to be connected to venues, audiences and fans. Artists can auto edit, manage their shows, sell their music, get live show contracts and get involved in other projects to promote themselves anywhere in the world.
But, is there enough  time and mind to create, be excellent, sell, negotiate, blog, reach the fans, make the biz, and still be committed to ideas or some substance?
We have now discovered why all bands look the same, sound the same and forget their commitments and identity, there is simply no time to do everything or team that can handle it. Either creativity, identity or promotion may fail when a small group of people have to multitask this way. Bands adopt ¨templates¨ to be able to get along with the amount of work they hold in their backs, for being authors, artists, managers, bloggers, look pretty and try to convince the world they are original and innovative. Few of what we have seen during the last 3 years have an essence and a creative proposal that may last long or hold strong with the demands of fans and media.

Few events and festivals care about what the band has to say. Many don´t even have side events like workshops, lectures or artists talks to let the fans get deeper into their artists worlds. The stage seems to be enough. The crisis around musical editions, CDs and DVDs leave just the band´s blog (when updated)  or MySpace profile with a few information about the band´s vision of the world and    the development of their image.
We are still open to projects able to hold themselves creatively and in a couple of years when world music is not interesting to anybody can come along with fresh gourmet food for starving audiences that attend solid festivals like Wassermusik in Berlin.
Consumption in the music biz has created massive fast food for hungry fans. Bands that look good on stage and in the pictures and repeat beats for a year or two. Like Burgers we are loving it, because it widens the space for corporate sponsorship and fast projects to reach huge audiences. But like burgers, we are also hating it because it diminishes the quality of pop music and pop culture around the planet.

artist talk at wassermusik 2010

The 2010 Summer Cover of Fuel Magazine is Damaged

DAMAGED BY Richard Brooks is the body of work we have chosen this summer to be featured as the cover of FUEL. His worked seemed clean direct and had this kind of tragic beauty that caught our eye.

DAMAGED by Richard Brooks, is the body of work we have chosen this summer to be featured as the cover of FUEL. His images seemed clean, direct and had this kind of tragic beauty that caught our eye.

Richard says: ¨I used dolls to represent victims of people trafficking. The dolls are resin based and, like the people they represent, fragile. The full series starts with a set of black and white portraits that speak of the ideali…sed image of the person who is then damaged by being trafficked.I chose a map as a device to address the issue of people trafficking, influenced by a couple of Guardian articles – a 2008 article included the key phrase “down your street” and a 2009 article included “across small towns and large cities”. The repetition of the map and the smaller images is indicative of the recurring nature of the problem of human trafficking. I was shocked to discover that there are currently more people enslaved by people trafficking than at the height of the transatlantic slave trade.The colour portraits, represent the damaged individuals.The prints are deliberately in glossy, reflective laminate. This was chosen so that the work interacts with the viewer, with the viewer glimpsing something of their own reflection. This added another layer to the work that speaks of our shared culpability in the suffering caused by people trafficking.

Other contributors participating in the summer issue of FUEL are:

Ingri Haraldsen, Claudio Parentela, Alvaro Sendra, Gracie Weinrib, Lavv Photography, Kara Seaman, Whathetreesee, Volathevist, John Broadley, What Surreally Matters, Studio Zlamal and Levi Miller.

Click and enjoy at
http://www.flickr.com/groups/fuelmagazine/
http://www.rwbfineartphotography.com/Damaged.html

http://www.facebook.com/group.php?gid=2411978180 (requires login)