communications – Design Thinkers Group Spain

Videopolis 2011 Barcelona en FNAC Forums

2011 ha sido un año interesante para Videopolis primero se presentó en el Auditorio Pablo VI de la Universidad Javeriana en Bogotá Colombia a través del programa de Artes Visuales, con quienes hicimos una videoconferencia y charla en directo con el público sobre la películas proyectadas. Posteriormente hicimos el link con el programa de Digital Arts de la Universidad de Tampa en Estados Unidos con quienes colaboramos en proyecciones y participación de los estudiantes en Videopolis.

Para el segundo semestre del año, hemos realizado un acuerdo con FNAC por el medio del cual cada mes se presentarán proyecciones y workshops de Videopolis 2011 en un FNAC Forum de Barcelona. Las primera tiendas FNAC Participantes son FNAC Arenas, La Maquinista y L´Illa en donde realizaremos la presentación de cortos, documentales, animaciones, videoclips, y cortos experimentales provenientes de más de 25 países y centrados en historias urbanas.

El taller Short Movies in your Pocket se realizará en cada una de las tiendas FNAC de barcelona y los trabajos finalizados se incluirán en la sección Videopolis Lab para ser proyectados dentro de la programación. Es gratuito y solo se necesita un teléfono móvil o cámara de fotos, un computador portátil y una historia que contar.

Videopolis se ha ido nutriendo de trabajos talentosos en los últimos 4 años e invitamos a todos los realizadores a participar a través de nuestros canales y grupos en las redes sociales. para mas info:

http://www.facebook.com/groups/videopolis/

http://vimeo.com/groups/videopolis

http://www.myspace.com/sgmdistribution

http://www.youtube.com/user/Videopolis2010

Nuestro nuevo site en algobueno.es

Va pasando el tiempo y vamos acumulando proyectos, clientes y experiencias que hemos querido registrar en nuevo site en castellano dirigido a empresas, organizaciones y gobiernos interesados en invertir en sus procesos de investigación e innovación.

Hemos recopilado algunos de los servicios que hemos venido prestando a diferentes entidades, a través de encargos puntuales, proyectos, investigaciones de largo plazo y sondeos puntuales, para presentar herramientas más accesibles a todo tipo de organizaciones comprometidas en dar un paso hacia adelante bajo los actuales cambios del mercado, el consumo y las comunicaciones.

El entendimiento del momento y el mercado presentes, así como la proyección a futuro de conceptos, retos y nuevos paradigmas, se presenta como una tarea interesante y a la vez necesaria, en el mar de transformaciones que suceden en el mundo actual.

Nos alegra ofrecer un site cada vez mas participativo, cargado con noticias y documentación de libre disposición donde todo el mundo pueda consultar, preguntar, aportar y debatir temas de actualidad en cuanto a tendencias, innovación, investigación y comunicación cultural.

Nos vemos allí para comentar y debatir! http://www.algobueno.es

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Drafts of Nelson Garrido´s work censored by Flickr

The Autumn Cover of Fuel Magazine features the work of Nelson Garrido, one of the most important Venezuelan contemporary photographers, whose drafts for his most recent body of work Como enseñarle arte a una liebre muerta (Homenaje a Joseph Beuys) – How to teach art to a dead hare (tribute to Joseph Beuys) were erased from Flickr.

It is amazing the way censorship works. Sometimes and under certain circumstances a boop, a cock or a nipple become the center of discussion and moral debate for institutions, media and the government. Our own body becomes a bizarre image when presented naked, aroused or enjoying sexual pleasure. But censorship does not work that fast and intensely when images of war, exploitation, brutality, cruelty or pain are featured to scare audiences or keep them ¨educated¨.

Art and popular culture both produce images we consume and stay in our minds, different purposes and narratives make a huge difference between a contemporary work of art and a work of commercial photography, both can feature nipples, boops, cocks or blood, but the text underneath and who they serve, make the big difference.

Next censorship could go to hate speech, racism, sexism, gender violence, corporate greed, religious fanaticism, state terrorism or the morning news, maybe then the joy of our own bodies will become a liberating and growing experience for all.

the look of garrido´s profile on flickr

You can enjoy Nelson Garrido´s Art at http://portafolio.nelsongarrido.com/

Get free FUEL MAGAZINE at http://www.flickr.com/groups/fuelmagazine/pool/show/

Adding Some Magic to the Factory

The toy retail business is a very different world. Finding out about it, we have discovered a whole new way of looking at toys, children moms and families. merchandising is a key word and shopping is the new game. 1 month of effective work, 50 product shots, some backgrounds & wallpapaers and a CMS were enough to bring some magic to Magic Factory.

The toy retail business is a very different world.

Finding out about it, we have discovered a whole new way of looking at toys, children moms and families. merchandising is a key word and shopping is the new game. Toys are not just for kids anymore.

Magic Factory is a franchised network of stores in Spain, that sell merchandising items made mostly in China and distributed across the peninsula. It focuses on objects, toys and personal items licensed under major brands like Disney, Warner, King Features Syndicate (Betty Boop), Sanrio, Cartoon Network, Nickelodeon & Viacom, Marvel, and local brands like FCB Barcelona. These shops sell and promote brands featuring music, films, sports and cartoon characters.

Among all these brands Magic Factory has develop a classification based on sales and permanence. Products related to Betty Boop, Hello Kitty and classical Disney characters like Mickey or the Princesses are considered permanent and basic, somehow essential. Big impact characters like Sponge Bob, Spiderman or Cars, are strong and versatile and attract younger generations. Third category would be short term brands like Hannah Montana, Jonas Brothers, Ben 10, Gormiti or Patito Feo (Disney LatAm) that come and go very fast and boost sales for one or two season.

The Nostalgic Grownups : one of the things we first noticed while visiting our client was the massive affluence of women in their 30´s and 40´s buying items like key chains, lighters, pens and watches, not for their kids or nephews but for themselves. That made me think of another experience at the Barbie shop in Barcelona, where communications were clearly directed to moms raised with a Barbie instead of kids themselves. Grown ups with strong attachments to brands like Barbie, Hello Kitty, Disney or Betty Boop act as preaching fans to their own children and other grown ups about new products and merchandising

Babyboomers & Young Couples: are also a strong presence in the stores, but as far as we could notice they are looking for ¨safe & standard¨ toys and contents for their actual or future children. this search is evident in the amount of questions they ask prior to buying anything. New babies or small children from young couples seem to be the basic parenthood learning course though commodities.

Housewives & Grandparents: a very different approach was noticed when we asked about experienced parents, they know what their children like, how they would react, how to make it look like a reward or as a tool for negotiating with their children. In this case toys become a powerful tool to trade better grades, commitments and changes in behavior. Grandparents also earn points providing those toys parents would deny or cannot afford. Power roles and hard negotiation is also present here.

Teenagers are the oldest population in these stores, usually attending in groups and trying to find a symbol of status, identity affirmation or acceptance trough merchandising and commodities. For them the object is not relevant, but the power it gives to their public image.

Thinking about all these facts we created three pieces of communication: 1. shop window videos that include animated images featuring real kids with the main characters and store products, an updatable website where products can be seen as in a catalog linked to a facebook website 3. where all audiences can interact and get news and feedback from their local shop. 1 month of total work, 50 product shots, some backgrounds & wallpapers and a CMS were enough to bring some magic to magic factory.

Ostpacket : Nostalgia Marketing

Lograr que productos del pasado se vendan en el presente y posiblemente en el futuro, es como la labor de resucitar a los muertos para que nunca nos abandonen, una dulce y rentable ilusión que ademas de perpetuar una cultura permite que sus simbologías no se asuman como invalidas o incorrectas, sino como maneras de vivir diferentes y momentos importantes de la historia.

Superar el pasado implica en un ejercicio de voluntad y comprensión muy fuerte y elaborado de los hechos que suceden en nuestra vida y del momento actual que vivimos. pocas veces nos detenemos a entender nuestra propia vida y generalmente actuamos instintiva y circunstancialmente. Sin embargo y de repente aparecen ante nosotros imágenes como esta, que nos revuelcan la existencia.

Un westpacket se referia a aquellos envíos que realizaban familiares y amigos desde Alemania occidental con ropa, regalos y cariño a sus vecinos del este. Ostpacket es ahora una tienda ubicada en Berlín en la cual los antiguos habitantes de la Alemania del Este pueden encontrar todos aquellos productos y memorabilia de una cultura que, tras la unión de las dos alemanias se ha ido diluyendo lentamente. Al recorrer la tienda uno puede ver claramente la estética socialista en los productos, libros, autores, objetos del hogar, música, ropa etc. y evocar otro tiempo y otros lugares. Todo respira un tiempo pasado y una manera de pensar que aunque quienes alli vivieran lo primero que hicieron fué huir de ello, hoy lo añoran y lo compran a precios desorbitados.

El concepto es interesante y poderoso apela a aquellos objetos, imágenes, olores, sonidos y sabores que detonan la emotividad de un grupo específico de personas y que se materializan en objetos concretos que han hecho parte de la niñez o del pasado del grupo objetivo en especifico y que representan vivencias auténticas. Esta misma fórmula opera con el retro y los revivals pero de manera diluida y claramente artificial.

Ospacket ha logrado transmitir un sensación de autenticidad, reproduciendo perfectamente los productos y ubicando objetos vintage dentro de la tienda.

La diferencia principal entre Ostpacket y formulas similares como los colmados latinos, mercados orientales o tiendas de productos extranjeros, radica en el hecho de que esa cultura se extingue, pero sobreviven personas que la experimentaron y que la añoran. Estos productos posibilitan un viaje en el tiempo y recuperar aquello que a los Alemanes orientales se les escapa de las manos; su anterior estilo de vida, su paisaje urbano y su vida cotidiana que aún perciben como auténtica y que hoy por hoy es totalmente diferente.

El valor potente está en la emotividad, el recuerdo y el impulso afectivo; a pesar de que se trata de productos de bajisima calidad, detonan nuestro afán por capturar el pasado, el tiempo perdido y todo aquello que no volverá jamás. cada país y cada comunidad tienen su cacaolat, su chocolatina jet, su maltin polar, miguelitos o en este caso su paquete del este.

Funciona es como un túnel del tiempo que trae al presente, a través de la compra, memorias, recuerdos y sobre todo objetos que detonan las emociones y un pasado que si no fue mejor hoy claramente ya no existe. El ícono del automóvil de Europa oriental con la caja a cuestas atravesando la frontera hacia un nuevo futuro hoy recorre permanentemente las calles de Berlín como si nunca fuera a desaparecer.

Un confort, un placebo y finalmente una ¨realidad virtual¨ que está en la añoranza de quienes vivieron esa transición y que al resto nos parece un exotismo mas de Berlín.

The SECOT Project has been completed

After a year and a half of meetings, brainstorming, delays, lacks of contents, changes and all sorts of exciting situations our collaboration with Secot has produced a useful and informative site in both Spanish and Catalan languages.

This site is aimed to will serve as a tool for information, fundraising, recruiting and social presence for this organisation in Catalonia. The commited collaboration of Toni Calatayud ex-CEO for Walter Thompson Spain and Ramon Prats, made possible a bridge between an organisation with more than 200 members and our creative team at Algo Bueno Studio to materialize their needs and requests.

Secot is a non profit organisation with headquarters at the Barcelona Chamber of Commerce that offer support to entrepreneurs, small companies and government. their team counts with most of the CEO´s and VP of multinational companies and big national corporations that have recently retired and wish to stay active in business givng back to community, after years of company service. So this guys know a lot and have a lot to say together.

During this year we have learnt slow cook taste better and even when sometimes fast times are on top of us, well done things are more rewarding than fast-food-like projects. This organisation has taken the time to discuss, test, rethink and evaluate all processes in a way that only a really experienced executives can possibly think today.

Thanks for showing us the taste of a well cooked project in fast food times.

http://www.secotbcn.cat

Corporate Communications for Small Companies at Barcelona Activa

Today we feel proud to be able to give back some of our experiences and knowledge to a new generation of entrepreneur who are shaping their business ideas and take the risk of starting their own business.

Barcelona Activa is the local economic development agency, where entrepreneurs find all the resources to start any business. During 200/07 members of Algo Bueno where trained for 6 months at Barcelona Activa to develop the strategies and business plan that would make our organization come to live.

We have designed two workshops: one called Corporate Communications for Small Businesses and another one called Corporate Communications in Digital Environments where we provide participants with the structure to develop a corporate communications plan that can be developed in real life and also in cyberspace. Algo Bueno has joined forces to provide a wide, creative and up-to-date view of Company Communications today, the way they have become handy for all companies and how internet has become a powerful tool for entrepreneurs.

For Algo Bueno, Barcelona Activa has meant a lot of things. A facility where we found resources and support, a reference to new ideas about innovation and life projects and also a place where we found friends that encouraged us to keep on going and follow our dreams, that are currently coming true.

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