Why business people should become designers

Screenshot 2015-03-13 12.13.01Roger Martin, Decano de lae Rotman School of Management at the University of Toronto, nos cuenta porqué las personas del mundo de los negocios deberían adoptar la mentalidad de los diseñadores, usando metodologías como el Design Thinking, para adaptarse al ritmo actual de los negocios, el consumo y sobre todo entender las necesidades de sus usuarios, creando nuevos modelos de negocio, experiencias y conversaciones de marca.

para ver el video haz click en la foto.

As the world changes and companies become closer to consumers listening to their needs and establishing more fluent conversations, people in the business world need to adopt a creative mindset and combine analytical thinking with Design Thinking. Roger Martin, Dean of the Rotman School of Management at the University of Toronto, tells us how, enjoy

Trends + Concepts = Products in Saudi Arabia

Working with Saudi professional women from fields such as Marketing, Architecture, IT, Engineering, Consulting, Design and fashion has been and amazing experience apart from a great challenge. Women in the middle east are a strong professional power developing themselves in all industries and fields, becoming incredible and resilient entrepreneurs with many resources at hand. from online consultants to magazine editors they are everywhere with great ideas and incredible commitment.

In these professional sessions AlgoBueno joined Creative Dialog Association who with the support of Tashkeil and the British Council brought the Design Road Project to Jeddah. Our participation was centered in workshops and assessments to professional women developing skills for their business. More about the program and workshops can be found at the work-site 

Here some additional images of the sessions.

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Corporate Communications for Small Companies at Barcelona Activa

Today we feel proud to be able to give back some of our experiences and knowledge to a new generation of entrepreneur who are shaping their business ideas and take the risk of starting their own business.

Barcelona Activa is the local economic development agency, where entrepreneurs find all the resources to start any business. During 200/07 members of Algo Bueno where trained for 6 months at Barcelona Activa to develop the strategies and business plan that would make our organization come to live.

We have designed two workshops: one called Corporate Communications for Small Businesses and another one called Corporate Communications in Digital Environments where we provide participants with the structure to develop a corporate communications plan that can be developed in real life and also in cyberspace. Algo Bueno has joined forces to provide a wide, creative and up-to-date view of Company Communications today, the way they have become handy for all companies and how internet has become a powerful tool for entrepreneurs.

Today we feel proud to be able to give back some of our experiences and knowledge to a new generation of entrepreneur who are shaping their business ideas and take the risk of starting their own business.

For Algo Bueno, Barcelona Activa has meant a lot of things. A facility where we found resources and support, a reference to new ideas about innovation and life projects and also a place where we found friends that encouraged us to keep on going and follow our dreams, that are currently coming true.

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