Roger Martin, Decano de lae Rotman School of Management at the University of Toronto, nos cuenta porqué las personas del … More
Tag: brand
Oreo Creativity – participatory marketing on the rise
We all know the surprising images Oreo has been bringing to the public attention in the last couple of years. … More
A peek into the Future: Countries becoming Brands and Companies becoming Nations
What type of Nation do you think Apple, Microsoft, Unilever or Sony Corporation would be?