Stop calling your boss “Superior”

The idea of hierarchy is probably one of oldest and strange mindsets in our society.

Until now, most human relationships have established a superior/inferior parameter to be able to relate. But it is all fake. Just an illusion in our minds. There is no possible superiority.

Most companies and government institutions have of course, followed this type of structure in order to organize tasks and responsibilities and keep the business running, Without thinking twice, they replicated  social hierarchies where VP, directors and bosses were seen as a mix of semi-gods, dictators and landlords.

In these company structures as in society, we assume those in positions of power are superior and those in other positions are not and that´s how we see and think about ourselves when we cross the office door. But again… it is not true.

Bosses are just regular mortals with more responsibility and not always more talent than any other one in the cubicles. These power roles and protocols somehow block our creativity and efficiency and do nothing else but complicate processes, tasks and worse of all solutions. Good bosses surround themselves with people who are better than them they say; So they know they can rely on them to keep and improve their position. This position turns them into group leaders instead of bosses, mentors instead of superiors.

It all comes from the wrong idea of human beings a superior species over animals and all other living organisms. Selfishness? Ignorance? lack of connection with rest of the living beings? who knows, what we have really realized is that most things work better in collaborative teams with rotating leaders and organized responsibilities. Like in the old days when some where in the hunt, others own the fire and others building shelter or growing crops in order to survive.

If we look at world with fear, we will see a permanent fight for dominance and submission. A game of kill or be killed, predator and prey, then we have a world structured under de idea of superiority and hierarchy.

IMG_22wiszBut…what if we take a look beyond that and we look at all systems as a connected interdependent chain of vital elements, where all affect each other and nothing is superior? We may understand how relevance is truly circumstantial.

Who is more powerful when the work needs to be done and delivery has to be made at work? absolutely none. One falls all fall. Teambuilding has become the key to unfold not only social dynamics and break the ice between coworkers but to understand the specific systems conformed by individual people with assigned responsibility and particular skills.

Nobody is good for everything and not everyone is good in groups so looking deeply into each element of the system, the role they play and the context they inhabit makes a special combination happen to succeed or just fail repeatedly.

The invention of gods

Masculine power, race background, physical strength, beauty,  ability to fool others are all just skills and attributed that may be useful sometimes but not always. None wins it all and everyone has a weakness but our imagination and mostly our fear keep us from expanding and interacting in a more horizontal way. Gods were invented to make us dependant and submissive to some ultra-human power. God and kings and Bosses and not less human and fragile than everyone else. Those who suddenly recognize their value, talents and skills become gods, rulers of their own destiny and life. Those who don´t see their bosses as superiors.

Bosses and governance

Die Bremer Stadtmusikanten
Die Bremer Stadtmusikanten

A great team is the key when we are talking about productivity and innovation but even more definitive when we talk about governance. Leaders today don´t exist because of their title or their power, they survive because of their team, their followers and all those that support them: their team.

Teams work they way they can and rules and responsibilities are set as invisible agreements that are confirmed in a daily basis. So setting a methodology and assessing them can help them find the right sport to articulate each other and work like a swiss watch. It wont take a workshop or a session. As any long-term relationship it takes approaches and agreements and discussions and forgiveness and acceptance.

At Designthinkers Group Spain we have created a set of methods and work sessions to improve your team´s communiation, productivity and most of all enjoyability. Ask us about team work methodologies and work sessions so we can make your team a happy team.





¿Qué es Innovación Cultural Organizacional?

La innovación cultural se dedica a crear espacios y métodos para entender plenamente las necesidades, motivaciones y decisiones que toman los grupos humanos y la manera como las expresan en su vida diaria en sus convivencia.

Es la base para la formulación de relaciones e interacciones con comunidades y ayuda a generar las sinergias necesarias para que una organización coexista en cualquier sociedad, de una manera pertinente y coherente. Es la guía para que las organizaciones y comunidades planeen su futuro con respecto a las personas que les rodean involucrándolas y beneficiándolas a través de su propia productividad.


Hablamos de innovación cultural no con respecto a la creación de productos culturales novedosos o a innovación en el negocio de las industrias culturales. La entendemos desde la perspectiva de la cultura como interacciones humanas que suceden no solo en pueblos y ciudades, sino dentro de empresas, organizaciones instituciones y grupos humanos en general.

Cada grupo humano constituye en su misma interacción un ecosistema con flujos, procedimientos, servicios, dependencias, intercambios y expresiones de la identidad de su diario vivir. Este ecosistema se vincula fuertemente a la cultura corporativa y afecta a cada uno de sus miembros. Hablamos todos los días de la cultura apple o de la cultura microsoft, como si fueran pequeñas civilizaciones americanas, asiáticas o europeas y asi mismo hablamos de la cultura start-up o la cultura foodie como como tribus urbanas.

Las culturas organizacionales o corporativas se constiuyen invariablemente como culturas híbridas y entre más crece la organización más gestión multicultural y humana requiere. Múltiples identidades frecuentemente híbridas en si mismas interactúan dentro de la organización (credos, razas, nacionalidades, tribus, etc) y fluyen a través de actividades productivas y laborales como marco de esas relaciones.

DSC05471Es interesante como en las empresas al igual que en los barrios o los pueblos, tenemos líderes de todo tipo políticos, espirituales, profesionales lideres de opinion asi como estructuras de poder y lenguajes propios. Una iconografía, unas creencias y unos valores sobre los cuales las identidades individuales habitan y constantemente  transforman con su trabajo tanto la manera de estar como de producir.

La innovación cultural entiende la productividad vinculada a la cultura de empresa, como una oportunidad de generar nuevas formas de trabajo y nuevos espacios sobre el ecosistema laboral, desde una perspectiva centrada en las personas, sus habilidades y sus talentos. Se interesa tanto por las formas expresivas de nuestros estilos de vida como por las raíces y causas que lo generan.y los aplica a la gestión de tareas productivas dentro de las metas de la empresa y la de sus empleados.

Nuevas formas de entender el trabajo y las relaciones e interacciones que allí se generan abren la puerta a la práctica de lo que podríamos llamar Innovación en la Cultura Corporativa o Innovación Cultural Organizacional.

Mas información sobre proyectos de innovación Organizacional en nuestro site

Barcelona Service Design Week 2017

Una Semana práctica de Diseño de Servicios dirigida a Profesionales independientes que prestan servicios, Emprendedores, Directivos de empresas de servicios, Managers y Administradores vinculados con atención al cliente, servicios presenciales, virtuales y de atención. Directores de Marketing, Directores de ventas, Jefes de Area, Supervisores y Personal vinculado al sector Cultura, Turismo y Restauración. Funcionarios públicos.

The Barcelona Service Design Week 2017 will be held in English:

Next May 15–19th we will get together for a week to work and talk about service design in Barcelona.

This year we have chosen the work of 10 entrepreneurs from #MaDEelisava to help them develop service design innovation ideas and strategies for their businesses and at the same time discuss new methods, tools and possibilities around service design.
In the structure of the program we will have keynote speakers to give us inspiration, coming from companies as Telefónica, Banco Sabadell, DesignIt and DesignThinkers Group as well as Elisava professors tutoring the development of the projects by entrepreneurs and participants.

Stay tuned about the design challenges that range from fashion to education projects, download the program and buy your ticket  in the links below.

Guest speakers, mentors and workshop facilitators:

Program details and tickets available from April 1st at :

Save the Date Barcelona Service Design Week #BcnSDW

Screenshot 2017-03-11 13.30.30This year the #BcnSDW will be a hands-on experience.

Together with Elisava we have prepared a week full of challenges, networking, teamwork and methodologies. 9 entrepreneurs will put their projects on the event for teams to work on them as challenges along the week.

You can pre-register using the form in our website while we publish the complete program and list of facilitators at the end of this month. Come join the challenges, network and learn a lot from active professionals.

Ready for Trendslab17?

Trends have become a ruling factor for business and also for governments. The rapid changes in society transform markets, governance and people’s lifestyle and view of the world.

Trump, Brexit, Putin, Syria, EU refugee crisis, Chinas deceleration, Generation Z, AI, IoT and many other signals create a new territory for the short and mid-term future that doesn´t seem easy to manage or even understand. Because until now, trends have been logical, consequent and somehow a matter of cause and effect. But probably not anymore. How will the process of influence change after these events?

New attitudes towards the “politically correct” and what is socially acceptable start appearing when voters and companies feel empowered by the majorities in the polls or in election processes. Recent events related to racism, corruption, nationalism and other highly criticised practices seem validated when leaders promote them within their actions and plans. Will this change the way we consume, vote and relate to each other?  Which are the new agreements around the “new normal”?

The cycles and patterns for trends evolution have changed, probably because of acceleration and the impact of radical and powerful influencers and passive acceptance of massive audiences relying in the comfort of technology and disinformation. Technology and data have been just some of the key factors for understanding and forecasting future scenarios and opportunities for all types of organisations.

Collective Intelligence and the new form of dominance and consumption will probably bring new opportunities and threats to businesses and entrepreneurs. Who will be the new trendsetters and opinion leaders? How will they get accepted or rejected?

During our 2017 Trendslab next february, we will explore those industries, influencers and trends that help shape the next years in terms of consumption and citizen participation. We will discuss the reasons and roots of all these changes and some tools to understand and navigate the next 10 years.

Join the conversation: talks and workshops and participate in the creation of opportunity scenarios using multiple visual and digital methods.

Some of the speakers will be:

Jorge Rodriguez – Elisava Universitat Pompeu Fabra Director for the Masters in Advanced Design Management Strategy and Entrepreneurship and Managing Director at DesignThinkers Group Spain. Panel of Experts and Trends Research methodology workshop

Nelson Pinheiro – University of Lisbon Trends Observer University of Lisbon ” …I emphasise the following interests: Trends Studies; Fashion Culture; Consumer Culture; Branding & Culture; Elites and Socio-economic cleavages; Literature of the nineteenth century…” Trends Studies 2017 and Trends Research methodology workshop

Marta Marin –  Universidad Ramon Llul,  Editorial director at The Hunter Since 2005  developing solutions that anticipate market and consumer trends from our offices in Barcelona and London. Panel of Experts

Hector Linares – Kantar Media Founder of The Data Republic (you can also read it as The Dat-aRe-public)  a public data research lab recently acquired by Kantar. We want to find out if the analysis of all sort of public data can help businesses and organizations to achieve their goals. Big data and Data Research Session

Carla Montané:  Elisava Universitat Pompeu Fabra – Sociologist and Research Methods Professor at the Master in Research for Design and Innovation, Panel of Experts and Tribes and Consumer Communities session

Josep Maria Monguet  Barcelona Tech. Universitat Politècnica de Catalunya, Research Associate Onsanity Solutions S.L.  Collective Intelligence Session

Ask for information, tickets and save the date here.

¿Listo para la Transformación Digital?

Hemos realizado un pequeño muestreo sobre una base de datos reducida de 50 CIO’s en organizaciones de 500+ empleados. Queríamos entender cómo se estaba enfocando desde los departamentos de IT el uso de design thinking y por supuesto compartirlo con nuestros seguidores.

El sondeo se enfoca en empresas IT con miras a entender y procesar necesidades de transformación digital en entornos laborales, procesos y estrategias de colaboración y expansión. Muchos de los participantes han trabajado previamente proyectos con nosotros y expresan sus opiniones desde un punto de vista personal, pero sobre todo desde las necesidades de sus empresas y sus equipos de trabajo.

Han respondido a nuestras entrevistas 42 responsables de IT, con un cuestionario por empresa para una muestra total de 42 empresas en diferentes ciudades de España. Lo más interesante de esta experiencia ha sido la diversidad de sectores en los cuales se encuentran necesidades y respuestas similares. Dentro de los sectores que hemos examinado se encuentran: Media, Entertainment, Banca, Seguros, Juegos y Apuestas, Advertising, Servicios, Tecnología, Consultoría, Distribución y Retail .

Cómo abordar la transformación digital ?

La transformación digital y los procesos IT implican para todos los sectores retos diferentes y formas de adaptación al ecosistema de trabajo a veces impredecibles, es por esto que nuestra aproximación se centra en las necesidades de las personas, pero también de las empresas.

Abrimos la conversación para que alrededor de este tema encontremos diferentes vías y formulas de éxito y aprovechamiento de recursos y talentos de cada a un futuro inmediato.

Se pueden encontrar los resultados de este y otros reportes y documentos de interés en nuestra sección kiosco sin ningún coste.

Trends Research for the Telco Market

Commissioned by the government to be presented in next year´s MWC in Barcelona we started in may a surprising journey into the industry of contemporary communication. Looking at the evolution of the telecommunications market led us to an amazing project full of talented people in many companies around the world, telling us about their journeys, struggle and resources to deliver everyday relevant products and services to millions of telco users.

110 executives from 15 countries were involved in the first part. With them we understood where the industry is lading and wich challenges may come in the future for technologies, contents and users.

To complement the process we also looked for the opinion of consumers in the USA and UK, very different types of consumers told us about their needs, expectations, complains and hundreds of anecdotes while calling, texting, watching, or enjoying music. Many made emphasis on their attachments and addictions, their prefered services and technical and brands. Our relationship to our phone is an incredible factor for urban and modern life.

Between experts, consumers and a lot of data collection from trend sources, statitstic, private and public reports and correspondents we got stunning insights about what will lead the market in the next 5 years. Stay tuned for more info and some insights in our website.