Barcelona Service Design Week 2017

Una Semana práctica de Diseño de Servicios dirigida a Profesionales independientes que prestan servicios, Emprendedores, Directivos de empresas de servicios, Managers y Administradores vinculados con atención al cliente, servicios presenciales, virtuales y de atención. Directores de Marketing, Directores de ventas, Jefes de Area, Supervisores y Personal vinculado al sector Cultura, Turismo y Restauración. Funcionarios públicos.

The Barcelona Service Design Week 2017 will be held in English:

Next May 15–19th we will get together for a week to work and talk about service design in Barcelona.

This year we have chosen the work of 10 entrepreneurs from #MaDEelisava to help them develop service design innovation ideas and strategies for their businesses and at the same time discuss new methods, tools and possibilities around service design.
In the structure of the program we will have keynote speakers to give us inspiration, coming from companies as Telefónica, Banco Sabadell, DesignIt and DesignThinkers Group as well as Elisava professors tutoring the development of the projects by entrepreneurs and participants.

Stay tuned about the design challenges that range from fashion to education projects, download the program and buy your ticket  in the links below.

Guest speakers, mentors and workshop facilitators:

Program details and tickets available from April 1st at :

Save the Date Barcelona Service Design Week #BcnSDW

Screenshot 2017-03-11 13.30.30This year the #BcnSDW will be a hands-on experience.

Together with Elisava we have prepared a week full of challenges, networking, teamwork and methodologies. 9 entrepreneurs will put their projects on the event for teams to work on them as challenges along the week.

You can pre-register using the form in our website while we publish the complete program and list of facilitators at the end of this month. Come join the challenges, network and learn a lot from active professionals.

Ready for Trendslab17?

Trends have become a ruling factor for business and also for governments. The rapid changes in society transform markets, governance and people’s lifestyle and view of the world.

Trump, Brexit, Putin, Syria, EU refugee crisis, Chinas deceleration, Generation Z, AI, IoT and many other signals create a new territory for the short and mid-term future that doesn´t seem easy to manage or even understand. Because until now, trends have been logical, consequent and somehow a matter of cause and effect. But probably not anymore. How will the process of influence change after these events?

New attitudes towards the “politically correct” and what is socially acceptable start appearing when voters and companies feel empowered by the majorities in the polls or in election processes. Recent events related to racism, corruption, nationalism and other highly criticised practices seem validated when leaders promote them within their actions and plans. Will this change the way we consume, vote and relate to each other?  Which are the new agreements around the “new normal”?

The cycles and patterns for trends evolution have changed, probably because of acceleration and the impact of radical and powerful influencers and passive acceptance of massive audiences relying in the comfort of technology and disinformation. Technology and data have been just some of the key factors for understanding and forecasting future scenarios and opportunities for all types of organisations.

Collective Intelligence and the new form of dominance and consumption will probably bring new opportunities and threats to businesses and entrepreneurs. Who will be the new trendsetters and opinion leaders? How will they get accepted or rejected?

During our 2017 Trendslab next february, we will explore those industries, influencers and trends that help shape the next years in terms of consumption and citizen participation. We will discuss the reasons and roots of all these changes and some tools to understand and navigate the next 10 years.

Join the conversation: talks and workshops and participate in the creation of opportunity scenarios using multiple visual and digital methods.

Some of the speakers will be:

Jorge Rodriguez – Elisava Universitat Pompeu Fabra Director for the Masters in Advanced Design Management Strategy and Entrepreneurship and Managing Director at DesignThinkers Group Spain. Panel of Experts and Trends Research methodology workshop

Nelson Pinheiro – University of Lisbon Trends Observer University of Lisbon ” …I emphasise the following interests: Trends Studies; Fashion Culture; Consumer Culture; Branding & Culture; Elites and Socio-economic cleavages; Literature of the nineteenth century…” Trends Studies 2017 and Trends Research methodology workshop

Marta Marin –  Universidad Ramon Llul,  Editorial director at The Hunter Since 2005  developing solutions that anticipate market and consumer trends from our offices in Barcelona and London. Panel of Experts

Hector Linares – Kantar Media Founder of The Data Republic (you can also read it as The Dat-aRe-public)  a public data research lab recently acquired by Kantar. We want to find out if the analysis of all sort of public data can help businesses and organizations to achieve their goals. Big data and Data Research Session

Carla Montané:  Elisava Universitat Pompeu Fabra – Sociologist and Research Methods Professor at the Master in Research for Design and Innovation, Panel of Experts and Tribes and Consumer Communities session

Josep Maria Monguet  Barcelona Tech. Universitat Politècnica de Catalunya, Research Associate Onsanity Solutions S.L.  Collective Intelligence Session

Ask for information, tickets and save the date here.

¿Listo para la Transformación Digital?

Hemos realizado un pequeño muestreo sobre una base de datos reducida de 50 CIO’s en organizaciones de 500+ empleados. Queríamos entender cómo se estaba enfocando desde los departamentos de IT el uso de design thinking y por supuesto compartirlo con nuestros seguidores.

El sondeo se enfoca en empresas IT con miras a entender y procesar necesidades de transformación digital en entornos laborales, procesos y estrategias de colaboración y expansión. Muchos de los participantes han trabajado previamente proyectos con nosotros y expresan sus opiniones desde un punto de vista personal, pero sobre todo desde las necesidades de sus empresas y sus equipos de trabajo.

Han respondido a nuestras entrevistas 42 responsables de IT, con un cuestionario por empresa para una muestra total de 42 empresas en diferentes ciudades de España. Lo más interesante de esta experiencia ha sido la diversidad de sectores en los cuales se encuentran necesidades y respuestas similares. Dentro de los sectores que hemos examinado se encuentran: Media, Entertainment, Banca, Seguros, Juegos y Apuestas, Advertising, Servicios, Tecnología, Consultoría, Distribución y Retail .

Cómo abordar la transformación digital ?

La transformación digital y los procesos IT implican para todos los sectores retos diferentes y formas de adaptación al ecosistema de trabajo a veces impredecibles, es por esto que nuestra aproximación se centra en las necesidades de las personas, pero también de las empresas.

Abrimos la conversación para que alrededor de este tema encontremos diferentes vías y formulas de éxito y aprovechamiento de recursos y talentos de cada a un futuro inmediato.

Se pueden encontrar los resultados de este y otros reportes y documentos de interés en nuestra sección kiosco sin ningún coste.

Trends Research for the Telco Market

Commissioned by the government to be presented in next year´s MWC in Barcelona we started in may a surprising journey into the industry of contemporary communication. Looking at the evolution of the telecommunications market led us to an amazing project full of talented people in many companies around the world, telling us about their journeys, struggle and resources to deliver everyday relevant products and services to millions of telco users.

110 executives from 15 countries were involved in the first part. With them we understood where the industry is lading and wich challenges may come in the future for technologies, contents and users.

To complement the process we also looked for the opinion of consumers in the USA and UK, very different types of consumers told us about their needs, expectations, complains and hundreds of anecdotes while calling, texting, watching, or enjoying music. Many made emphasis on their attachments and addictions, their prefered services and technical and brands. Our relationship to our phone is an incredible factor for urban and modern life.

Between experts, consumers and a lot of data collection from trend sources, statitstic, private and public reports and correspondents we got stunning insights about what will lead the market in the next 5 years. Stay tuned for more info and some insights in our website.

DesignThinking workshops in Barcelona — Jeroen.M.Spoelstra

I’ll be running 3 workshops in Barcelona in May in collaboration with Design Thinkers Spain in their InnovationKitchen! Design of Policy – May 5th What could government learn from design or design thinking? How do you empathize with the civilians you are working for? What are today’s challenges working as a policy maker or civil […]

via DesignThinking workshops in Barcelona — Jeroen.M.Spoelstra

Diseño de Modelos de Negocio


Sin lugar a dudas, cada vez que hablamos de Modelos de Negocio estamos hablando de patrones de comportamiento y ejecución para que un negocio tenga resultados. Una combinación de muchos factores que nos ayudan a evolucionar estratégica y económicamente.

Sin embargo no es tan simple como sólo generar resultados económicos.

Hoy por hoy los resultados que se esperan de un modelo de negocio tienen un alcance mucho mas amplio. El modelo de negocio debe reforzar la marca, potenciar el valor diferencias y el intercambio de valor con nuestros partners y stakeholders, optimizar al máximo los recursos de producción y distribución y además generar un impacto positivo en la sociedad para que los clientes lo entiendan como parte de sus vidas.

Es sin duda un diseño complejo y lleno de detalles que en muchas empresas evoluciona desprevenidamente, con impactos colaterales que generan gastos y problemas de muchos tipos y que nunca nadie calculó. En otras empresas, genera crecimiento en muchos sentidos y aporta a la expansión y el crecimiento tanto de la empresa como de su masa critica de seguidores.

Los Modelos de Negocio Sostenibles se convierten cada vez más en el standard de la actividad económica y comercial alrededor del mundo, implicando una dedicación mayor en el diseño y la implementación de todos los factores, detalles y mecanismos, que actúan sincronizados a la hora de intervenir un mercado, o lanzar un nuevo producto o servicio por pequeño que sea el negocio.

El próximo Jueves 28 de Abril discutiremos y practicaremos de la mano de Xavi Amores de Acció de la Generalitat de Catalunya las principales nociones y conceptos que conforman los modelos de negocio desde su experiencia trabajando con empresas Medianas y Pequeñas. Saulius Buivys de la Rotterdam Business School nos guiara sobre la aplicación de Modelos de negocio sostenibles a través de estudios de caso  y Jorge Rodríguez de DesignThinkers Group Spain facilitará un ejercicio práctico con  algunas herramientas y tips para diseñar los propios modelos en nuestra empresa.

Los tickets están disponibles en Eventbrite haciendo click en este link