Why business people should become designers

Screenshot 2015-03-13 12.13.01Roger Martin, Decano de lae Rotman School of Management at the University of Toronto, nos cuenta porqué las personas del mundo de los negocios deberían adoptar la mentalidad de los diseñadores, usando metodologías como el Design Thinking, para adaptarse al ritmo actual de los negocios, el consumo y sobre todo entender las necesidades de sus usuarios, creando nuevos modelos de negocio, experiencias y conversaciones de marca.

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As the world changes and companies become closer to consumers listening to their needs and establishing more fluent conversations, people in the business world need to adopt a creative mindset and combine analytical thinking with Design Thinking. Roger Martin, Dean of the Rotman School of Management at the University of Toronto, tells us how, enjoy

Author: Jorge Rodriguez Nieto

just a guy with an opinion. Partner at DesignThinkers Spain, Innovation Chef at the Innovation Kitchen Barcelona and Director Masters Program Research for Design and Innovation at Elisava UPF Barcelona